Why Most Brands Are Still Misreading Culture, and How to Treat It Like Business Intelligence Instead
Why Predictive Markets Might Be the Rawest Signal Yet
What Gen Alpha Is Teaching Brands about Story
Human in the loop, mic in hand, and a signal worth resetting
From sober-curious living to diaspora cuisines, culture is rewriting the rituals of drinking, dining, and belonging.
Why fandom now lives at the intersection of betting, entertainment, and access—and what that signals for the future.
What GLP-1s Reveal About the Future of Choice and Control
Turning Viral Outrage into Strategy Gold
Why today’s best ideas are coming from Reddit threads, not boardrooms
From dinner table misunderstandings to international tensions—why cultural listening is the most underrated leadership skill of our time.
These aren’t trends—they’re blueprints for the future of food.
Inside the parenting rituals that reveal how people actually choose products—and why brands need to listen
